BrightBytes Explainer
BrightBytes uses data analytics to improve educational outcomes. We helped them distill a complex process into a fun and easily digestible explainer video.
Data Lakes & Crawlers
Our first challenge was elucidating a highly technical process with simple language. To write the script, we interviewed BrightByte's engineering team and read up on the processes by which they collect and analyze data.
Not being engineers ourselves was actually an advantage. If we could explain it in a way that made sense to us, we knew it would speak to a broad audience.
Character Design
Designing the characters was a fun process. The BrightBytes team knew they wanted a whiteboard style animation, so that informed our style. We used sketchy, black and white line art for a cartoony, minimalist look, with pops of color for added warmth and emphasis.
