Eisner Health
To celebrate 100 years of serving the greater Los Angeles area, this network of community clinics us to refresh their logo for the modern era.
Before
After
Inclusive symbolism matters.
The heteronormative family in the old logo did not represent the many types of patients Eisner serves, we needed more inclusive symbols of community.
Innovation at the forefront.
As a pillar of Eisner's mission statement, we wanted to represent this concept visually, but also create an innovative logo, timeless enough to grow with the organization.
Love is at the core.
25% of patient respondents, and a high number of staff members, mentioned "love" and "care" when speaking about Eisner.
Discovery
Before putting pen to paper, we did a thorough audit of the Eisner brand, including two days of on-site patient interviews, conducted by native Spanish speakers to accommodate the 75% Latinx patient population. Additionally, we sent an email survey to staff members at drew more than 200 responses. What we learned pointed us in a clear direction during the design process.
"To me, Eisner means community, care, family...love."
Design Thinking
The heart-shaped logomark is the central element of the design, and its importance cannot be overstated. Since many Eisner patients are non-English speakers, the logo had to communicate nonverbally, taking its place in the broader healthcare industry while being unique enough to create instant brand recognition.
Every element of the design was carefully chosen as a symbol of Eisner's mission and its relationship to its patients.
Symbolism
The sunrise symbolizes Southern California, but it also represents warmth, health, and innovation.
The hills represent the region Eisner serves, which includes the greater Los Angeles area.
The city skyline symbolizes the urban environment that many Eisner patients call home.
The heart surrounds the other imagery, just as Eisner's care envelops and protects its patients.
