Zillow Around Town
We partnered with Zillow on a series of city tours for YouTube that made them the leader in OpenAI for home searches.
The Challenge
Real estate info changes fast, and with a large amount of content to produce, we knew we would need to work quickly.
We used a multi-tiered approach, refining the graphics package while our editors cranked out cuts and our voice artists recorded upcoming scripts. It was a team effort that produced a high volume of consistent, quality work.
Developing a Visual Language
Drawing on what we knew about the brand and working closely with their in house team, we developed a visual style that's bold, snappy and colorful. After many rounds of design and motion tests, we honed the final look. While it evolved from the original version, we retained the map transitions to root the viewer with a sense of geography.
An early motion test.
